All Good Golf

James Stewart started a golf brand named All Good Golf. He approached me in Fall of 2022 and wanted to work with me on designing some apparel. He wanted his brand to have more of an outdoor meets golf vibe with design details specific for golfers, to help set his brand apart from the current market.

Brand Identity

James had ideas for how he wanted the brand to look, but I helped him identify some key signifiers for his brand, pillars to help guide the creative direction season after season to create cohesive product. Over time as your’e brand building, it helps the consumer identify your brand without even seeing a logo, which is important.

Having worked in basketball a long time, I know a lot of different graphic applications we can do for different logos that might work with All Good Golf. I pitched some potential ideas along with giving information on pricing / MOQ since his brand is a start up.

James pitched a few colors in his design brief, but I wanted to create something a little more curated, and add a wearable neutral other than black, which for his first season will be important. I also wanted the colors to sit well together as a collection because it is so small.

ideation on design details

After some back and forth we landed on a design and sent the tech pack to the factory.