While on Earth
The Founder Todd Meleney wanted While On Earth to be a performance wellness brand, focused on not just on physical health but mental well being.
With only a logo and a name finalized going into designs, how do I create a clothing brand from scratch? One that will excite and inspire in this space?
I am the only apparel designer on this project, having full reign in the story telling. So I created a concept around their font and logo, which at that point was the only thing solidified for the brand. I thought the curves of the W worked in nicely with the flow and ease of the brands message, and should translate into design lines where necessary. I wanted to truly focus on sourcing soft materials that performed, and didn’t show sweat. We wanted to create a workout set, but also a set that can be worn for yoga and to work at a coffee shop.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Client
Name here
Year
01/01/000
Making sure this product fit the athletes for the brand, and also the consumer was a huge task, still is! But their feedback on product is invaluable and creates better apparel with every fit session.
